Google Mobile Advertising on the Content Network - Search Engine Watch

Google Mobile Advertising on the Content Network - Search Engine Watch

Now you know the steps necessary to create your first mobile search ad campaign. You also know that it doesn't require creating special mobile versions of your site because the user action is to click on an ad that automatically places a phone call to your business. Today, we'll pull the spotlight off search and focus on the steps necessary to create a mobile ad campaign that displays banner ads on Google's mobile content network.

This campaign also won't require mobile Web site design, because clicks on the ad will be directed to a Google-supplied mobile-friendly page describing your business. This is really sweet because Google provides lots of space on that page for you to describe your business, competitive advantages, etc., as well as a clickable link that lets potential customers call you immediately. Such ads are ideal for businesses that rely on phone calls to start or close a sale -- fast food restaurants or professional services, for example.