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Wednesday, June 18, 2008

Nielsen: Google Already Dominant In Mobile Search

Nielsen: Google Already Dominant In Mobile Search

Nielsen Mobile is reporting that Google leads rivals Yahoo and Microsoft in mobile search by margins comparable to those on the desktop.
Here's how mobile search market share breaks out according to the audience measurement firm:

1. Google (61%)
2. Yahoo! (18%)
3. MSN (5%)

Nielsen also reported the following mobile search usage frequency:
* Google: 9 searches per month
* Yahoo! 6.7 searches per month
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