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Monday, February 11, 2008

FT.com / Companies / Telecoms - UK mobile companies to develop advertising standards

FT.com / Companies / Telecoms - UK mobile companies to develop advertising standards

The UK’s five mobile operators, Vodafone, Orange, O2, T-Mobile and 3, will on Monday announce that they are working together to develop common measurement standards for mobile advertising.

The companies will work with the GSM Association, the global trade association for the handset industry, to pool information on customer numbers and usage patterns. This will help develop a common set of metrics for measuring the reach of mobile advertising.

From Internet Marketing



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