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Saturday, February 02, 2008

Yahoo's mobile promise

Microsoft's $44.6 billion bid to buy Yahoo is clearly a move to thwart rival Google from taking over the entire Internet, but such a deal also could give Microsoft a huge boost in the mobile market.

It's ridiculous to think that Microsoft would put together a deal of this magnitude for Yahoo's mobile assets alone. There are obviously other more pressing synergies and tie-ups between the companies. But the mobile piece of the story could be a nice added bonus that could pay huge dividends in the future.

Mobile is the next frontier for Internet companies. Nearly 3 billion people worldwide use cell phones today. That's nearly triple the number of people who have computers, so it makes sense that Internet companies like Google, Yahoo, and Microsoft would all see opportunity here.

And so far, each company has been taking stabs at addressing the market. Google offers its search and mapping applications on cell phones to help people find restaurants, movies, and shops when they're out and about.

From Internet Marketing and Online Annonsering

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