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Friday, February 08, 2008

Nokia May Lead In Location-Based Advertising | WebProNews

Nokia May Lead In Location-Based Advertising | WebProNews

If you connect the acquisition and investment dots, you wind up following Acuity Mobile to Navteq to Nokia. And since Acuity deals in mobile marketing, Navteq works with maps, and Nokia's all about cell phones, this could indicate that some pretty big companies are growing more interested in location-based advertising.Granted, a press release spelled out at least one part of the equation, but any and all credit for spotting it and making other connections goes to Om Malik. Although I'm not sure we've taken the time to say so, it's great to see Malik at work again, and trying to steal credit would hardly be a nice way of welcoming him back.

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