HEXUS.lifestyle - Press Release :: Consumers Demand Personal Touch from Mobile Advertising
New research from T-Mobile into mobile advertising trends has found that advertisers should be investing in mobile advertising as well as traditional advertising media, but only if they are willing to meet consumer demand for more relevant and personalised content. The research highlights that consumers are open to new forms of mobile advertising only if it is tailored to their specific needs and on their own terms. This applies to services they interact with and the information they seek, to actually giving them something in return for their time. Brands need to rethink their approach to mobile advertising, as consumers believe advertisements need to be more creative and cutting edge when appearing on mobile.