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Saturday, April 19, 2008

Mobile advertising hits wireless Web first - CNET News.com

Mobile advertising hits wireless Web first - CNET News.com

As mobile operators take the slow road toward adding advertising on cell phones, big media brands with mobile Web sites are fast-tracking plans to add advertising to those sites.

Fox News announced Monday that it is partnering with Third Screen Media to help it inject advertising throughout its mobile properties. Initially, Third Screen Media will insert banner advertising on Fox News' mobile Web site. While no further plans have been announced, Fox News will likely add video advertising and other forms of advertising using Third Screen's technology at a later date.

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