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Sunday, April 06, 2008

Mobile Advertising to spike from $1.7 billion to $2.7 billion in 2008

Mobile Advertising to spike from $1.7 billion to $2.7 billion in 2008

A new research report from Gartner on the state of mobile advertising worldwide has predicted huge growth in the industry in 2008, stating a 58% increase in revenue from $1.7 billion to $2.7 billion.

The report also predicts a $12.8 billion industry by the end of 2011.

Tole Hart, research director at Gartner, explains: “Innovative developments, such as minimising the number of keystrokes required to access information, using the phone’s camera to improve the overall user experience and tying content or shopping location relevancy to advertisements will move the market forward.”

Internet Marketing
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