Online And Mobile Ad Spending Reached $29 Billion In 2007
U.S. spending on online and mobile advertising increased to $29.9 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report.
The firm said 18 digital and non-traditional media segments, accounted for 16.1 percent of total advertising and marketing spending in 2007, up from 7.9 percent in 2002.
"By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media," said Patrick Quinn, President and CEO of PQ Media. "Alternative advertising and marketing media are driving a new media order that presents vast opportunities for industry stakeholders, but also key challenges for some of the fastest-growing digital media segments."