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Internet Advertising | Marketing news.: Create Content To #drawthecrowds

Internet Advertising | Marketing news.: Create Content To #drawthecrowds

Monetizing with Adsense

Ensure your ads are mobile responsive and automatically adapt to different screen sizes - this way you can create a great user experience and continue to earn revenue when people view your blog on a smartphone or tablet.

Guide to blog monetisation, here`s how:

1. Your content
2. Ad networks
3. Target the right audience
4. The ad glossary
5. Other ways to monetise your content
6. When your ads are up and running, what to do.

Your content

Your content can introduce your readers to new concepts and resources, help them troubleshoot problems, entertain them and inform their decision making process.

But understand the following: For the most part, readers expect to consume your content without paying for it, even if you pour considerable time and resources into making it. So how can you monetise content your audience expects to get for free? One option is to sell advertising spaces alongside your content to relevant advertisers who are keen to reach your audience.
For small businesses, finding advertisers could be challenging and time-consuming, particularly when it comes time to arranging and managing ad campaigns with a large number of publishers.

Her are the online advertising networks that can help:

connect publishers with advertisers.

Ad networks

Online advertising networks bring together advertisers and publishers using automated targeting technology. Google and Facebook have large ad networks, and there are also others like AOL Advertising or Yahoo's publisher network dedicated to placing ads at scale across the Internet.

Turning your blog or website into a destination for ads is quite simple. You sign up with an ad network, add some code on your site and start displaying ads. Advertisers pay the network for the ads, and then that revenue is shared between you and the network. The largest share of revenue generally goes to you, the publisher.

Target the right audience

To ensure the ads on your blog reach the right audience, there are a number of targeting methods ad networks may use in assisting to achieve high relevancy.

• Contextual targeting allows advertisers to place ads on a web page based on the words and subject matter of that page. Similar to a keyword-targeted search campaign, advertisers choose a small number of keywords on a particular theme and then the network matches their ads to pages or articles on the same subject.
• Placement targeting allows advertisers to choose a number of specific sites for their advertising. This affords the advertiser more control over where their ads are shown.
• Remarketing or personalised advertising lets advertisers target users based on their past browsing behavior. Although this strategy is based on targeting people rather than content, it can still produce good results for publishers. Since ads are tailored to the known interests of visitors, users may be more inclined to click.
  

The ad glossary

Glossary to some of the most common words used:

• Cost-per-click (CPC): Is the money you earn each time a user clicks on your ad.
• Cost Per Mille (CPM): CPM mean "cost per 1000 impressions." Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears. As a publisher, you'll earn revenue each time a CPM ad is served to your page and viewed by a user. The number is useful because it allows you to compare the efficiency of ads across networks or campaigns.
• Revenue Per Mille (RPM): Represents the estimated earnings you'd accrue for every 1000 impressions you receive. RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of page views, impressions, or queries you received, then multiplying by 1000 [RPM = (Estimated earnings / Number of page views) * 1000].
• Clickthrough Rate (CTR): The clickthrough rate is the percentage of impressions that led to a click. 
• Viewability: Whether an ad on the Web is typically seen on a user's screen. Sometimes ads are said to be shown, but in reality users might need to scroll down to see them. AdWords, for example, lets advertisers choose 'above-the-fold' targeting, which guarantees that an ad is viewable when the page loads.

Native advertising: Do you need it?

What it is.

Native ads are paid ads that have the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”

Native ads allow you to have an ad styled to fit within the page and it’s surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site.

Why does it matter?

Since most people these days, access the Internet from a mobile phone, you need to prioritize a mobile first user experience. This shift in thinking requires a change in the way we approach our ads too.

You need to put a lot of effort into shaping your site to meet the high expectations of a clean and mobile-optimized user experience. It’s just as  important to experiment with how you deliver ads to meet those user expectations and retain users’ interest in your site. So native ads may open up new earning opportunities on your site where traditional ad formats weren’t appropriate before. Ad formats, like banner ads, are effective but sometimes limited by size and placements. Native Ads can be customized to fit seamlessly within your content’s look and feel.

Do you need it?

Supporting and offering this ad format will provide you with access to a huge portion of the market for advertiser budgets. Additionally, as mobile consumers increasingly drive the publishing industry, native advertising is a key strategy for  connecting with that audience and  delivering a profitable mobile experience.

If you implement native ads, do the following:

• Prioritize your customer: Consider your users’ expectations of your site and how they’ll respond to the type of ads you choose. Native ads meet users’ expectations by seamlessly fitting within your site’s user experience.
  
• Optimize for user experience and ad revenue: It’s important to consider how to create the best user experience while maximizing your ad revenue. Strike a balance between content and ads by testing new native ad units and formats to measure their impact on revenue and user engagement.
  

Are you ready to get started? With 54% of global marketing leaders already using native advertising, native ads are the solution to help grow your ad earnings.2

Mobile Marketing Is A Prority

Mobile Marketing

If your brand isn’t into Mobile Marketing, you need to start right away. More and more companies are taking advantage of it. you need to start now -- or you'll be left far behind your competitors.

Here are some reasons why marketing managers and must make mobile marketing a priority:

1. Mobile reaches a newer and broader audience.

The fact to day is that some people don’t use desktops and laptops any longer? More and more people are using mobile devices exclusively. If you aren't marketing on mobile, you're not reaching these potential customers at all.

2. Social media also offers ad platforms.

Facebook, Twitter, Linkedin, and other platforms have realized the potential of mobile marketing, and they've evolved their ad platforms to allow you to easily target mobile customers. You can get started simply by clicking a button. If you already are using social media advertising, this change takes mere minutes.

3. Because Google said so.

Google’s mobile update actively penalizes websites that haven’t started to consider mobile marketing. Your site should be responsive and easy to browse on mobile devices. Google will slap your website down in the search rankings. These penalties are becoming stricter over time. If your company hasn’t felt the impact yet, you soon will. If you start marketing on mobile for a reason, this should be the most important.

4. Mobile opens up virtual reality and other possibilities.

Exciting technologies like virtual reality inclusions enable mobile ads to become more engaging and effective. The sheer number of options mean it's never been easier to turn a profit from mobile marketing. There’s something for every business in every industry.

5. You can hit them again.

If your strategy also targets desktops, remember it's likely your audience is browsing on mobile devices as well. It can take multiple attempts to reach a customer and resonate with him or her. If you miss the chance on a laptop, you could connect on a smartphone.

6. It's going to get more expensive.

Costs have risen many times over in the past year or so, and for no apparent reason. It all boils down to an increasing amount of competition in the market. F.eks, Facebook advertising is a prime example of what can happen when an advertising method becomes popular.
The same can also be said for mobile marketing. You will have to start sooner or later. So its better to do it now, when testing costs are far cheaper than they will be in the future. If you wait until later, it will cost you more money.

7. It's personal.

Mobile devices are different. They're individual and more personal accessories that people carry with them at all time. You don't get the same psychological effect with any other media. So brands that always look to get closer to their target audience, this shold be the ultimate devices.

Summary

Companies who wait will find it harder to climb aboard, and they'll have to pay more to do it. These seven reasons make the case for every marketing manager to go mobile.
Mobile marketing is a more personalized form of marketing because it allows you to get closer to consumers than ever before. This alone can make it more likely to convert viewers into paying customers. Mobile marketing is here to stay, and there are reasons to belive that it will gain a bigger position as time goes on.

Mobile Search

The internet will become increasingly detached from the traditional computer over the four years to 2018, greatly enhancing the reach of search engines. “50% of mobile searches have local intent,” according to Bing for mobile.
In the mobile market, advertisers are particularly keen to target users who are very close to making decisions, such as which restaurant to visit for dinner or which product to buy at a store.
According to Google, among all the mobile searches, 29% are restaurants related and 15% are consumers electronics related.

Mobile searches set to outpace the number of computer searches by 2015.

Micro-Moments

We knew this was coming, but Google confirmed that more searches are conducted on smartphones than desktops and tablets in 10 countries. Google made the announcement official during a livestreamed event in which it introduced several mobile-centric ad formats and tools.

Google is developing a new portfolio of display ad formats and tools for advertisers to use across

its Google Display Network, AdMob network and DoubleClick services.

The company says they’re designed specifically for mobile.

Engagement ads leverage advertisers’ existing brand assets and repackage them into rich, media-centric HTML5 ads. One example that Google gave includes two states: a small “invitation” banner with a glimpse at the hidden media, followed by an “expanded” state (shown left) that includes a small carousel for switching between a related video, a map and an image gallery.

Google concluded that the linear path from discovery to purchase has been replaced with “micro-moments” in which we use our phones in bursts of activity.

• Time spent per web visit fell 18 percent as mobile’s share of web sessions has risen by 20 percent in the past year, says Google.
  
• “Near me” searches doubled in the past year; 80 % of those searches come from mobile
  

These is some of the changes instituted so far this year,

Cloud + mobile = supercharged growth for small businesses

India’s small businesses aren’t small when it comes to economic impact. They employ over 106 million people, make up almost a quarter of the workforce, and contribute close to half of the nation’s manufacturing output. As the country looks to drive growth, create jobs and increase exports as part of the Digital India initiative, we teamed up with Deloitte to see how cloud and mobile tools could help small businesses support these national goals, and the results are striking.

The new report, “Connected Small Business — UnlockingIndia’s digital potential” finds that businesses that use cloud and mobile tools are more profitable, more innovative, export more and have happier, more productive staff. Compared to offline businesses, those that use cloud and mobile tools grow 27% annually, are four times more innovative and are 65% more likely to be exporting.

Read More:

Reasons for you to go multi-screen

Mobile to overtake fixed Internet access by 2014  was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it’s more important now than ever before for your website to be multi-screen friendly. Here are a few more reasons why you should take an action now.
Read more

Mobile Friendly Web Design

Focus On Mobile Friendly Web Design

On April 21 Google is going to be rolling out a mobile optimization algorithm. According to Google’s "Zineb Ait Bahajji" from the Webmaster Trends team, this is going to be one of the biggest updates we’ve seen from Google to date in terms of how many people will be affected, bigger than Panda and Penguin, although no specific number was given.

While April 21 is the day that’s since been labeled the “Mobile-Pocalypse,” it’s important that small businesses start putting mobile best practices into action immediately. The efforts you’re making now will matter come April 21, and if you wait until just a few days before, it could be too late. Fortunately, Google is making this update very easy for us by telling us exactly what mistakes most businesses are making when it comes to mobile.

As discussed above, Google actually created a guide that outlines all of the most common mistakes that they find Webmasters make when they try and get their websites mobile-friendly. 

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Mobile SEO

Mobile-optimization will become more important.

Optimizing for mobile has been a significant priority for businesses in 2014, and 2015 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing.

Google has been placing additional emphasis on how mobile-friendly sites are: mobile usability is now “relevant for optimal search results.” This emphasis is apparent in the recent launch of a new feature in Google Webmaster Tools called Mobile Usability, so, Mobile Usability Now a Search Ranking Factor?

In latter half of 2015 we will see many businesses finally incorporating mobile into all areas of their digital marketing: a fully responsive website, mobile ads, and separate content specifically for mobile website users. Businesses will also begin to realize the necessity of having a mobile social media strategy that considers how mobile users consume and interact with social media posts.

Mobile-first approach

Mobile is going to be more and more important as the time we spend on our mobile devices increases. Already now, you should have a responsive website in place, especially since Google has announced that it will prefer mobile-friendly websites in the SERPs. Mobile will be part of a more integrated approach, especially when it comes to marketing activities.

Many marketing leaders are advocating a mobile-first approach when creating content. Is not enough to just create an infographic and publish it. You have to take into consideration how this graphic will be displayed on smaller screens, or people will lose interest quickly if they have to keep zooming in and out.

Having content that is mobile friendly or creating a holistic mobile experience through an app are just a few options available for brands to engage their consumers on mobile.

The mobile experience

Mobile technology is finding its way into pockets everywhere, and people are becoming more comfortable with it as a means of searching.Forty six percent of searchers now use mobile exclusively to do product research, and the majority of mobile searches are local specific. Since users can search on the fly, they’re far more likely to make local searches. 
Google and other search engines are doing more to respond to this trend. They’re collecting more information about their users’ locations and search histories, and doing everything they can to give them local-specific results. That means, even if you have a huge national authority, you could easily get outranked by a similar company simply because of their proximity to the searcher.

Mobile Optimisation

What is Mobile Optimisation?

It means converting your “desktop” website into a format that can be read on any mobile device. It eliminates the need for zooming; gives easy access to contact information; and easy navigation to minimise hitting the wrong link.

Always ‘redy’ and waiting to be started, but mobile optimisation or a responsive site is fast becoming a must.

Mobile traffic are now bigger than desktop traffic. And we all knew it would happen, but now it is here. The majority of users will use more than one device to search, consider and purchase. The majority of these users will use more than one device within a 24 hour period.

Remember: You need to ‘be where your users are’, if you want to succeed on web. This doesn’t just mean social platforms, via remarketing etc. You need to be usable on mobile. Even if your site is specifically not designed to convert on mobile, users need to be able to use your site and find information to keep them on the path to conversion instead of getting frustrated and seeking out an alternative.

F. Eks: Google see having a non-mobile optimised site as providing a lower quality experience to the user, and they don’t like that. If you want to see your rankings improve, you need a mobile optimised site.

Google have a great little guide in their Developer section about creating mobile friendly websites which you can visit:   What is Mobile optimisation?

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Mobile Usability

Why mobile usability?

Google Search aims to deliver the most relevant—and useful—information to people seeking answers. For that reason, we want to ensure a meaningful “after-click” experience that helps people use information relevant to their task.

Because global web traffic from mobile devices is on the rise, and recent studies show that mobile visitors are more likely to revisit mobile-friendly sites, mobile usability is now relevant for optimal search results. This means that search results for mobile users should lead to content that is usable in the following ways:...Red More about Mobile Usability.

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