AdMob lunches new Video Ad unit for iPhone

Google has resently purchased AdMob. And Admob has unveiled a new interactive video ad unit for the iPhone today. Upon the announcement of Google's acquisition, the highlights of the purchase included SMS, search, web display, and app display ads. Now, video is part of the mix.

"For the first time, mobile video is truly interactive as we've included customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player," says AdMob VP Product Ali Diab. The in-player action buttons enable users to browse web sites, view additional videos, etc. while the video is playing.

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Google to Acquire AdMob

AdMob has signed a definitive agreement to be acquired by Google for $750 million. AdMob’s says that people, products and tools will continue to work to deliver successful campaigns for you and to effectively monetize your mobile traffic – no interruptions. Their product and engineering teams will keep building great products for their customers. Their sales team will keep working with our thousands of advertisers to deliver successful campaigns. Their business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.

After the deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. This deal will benefit advertisers, developers and publishers.

You can read more about this deal at www.admob.com/google.

Google Tests New AdSense Management Console

Google Tests New AdSense Management Console

Google Maps Navigation for Android

Google Maps Navigation for Android

Google Custom Search: Google Custom Search for your smartphone

Google Custom Search: Google Custom Search for your smartphone

AdSense is Now Available for Full HTML Mobile Sites

Many mobile devices are now featuring a full HTML web browsing experience. As a result, web developers have often created mobile sites that offer a richer experience than a page full of text links.

Google AdSense is now allowing publishers and web developers to use bigger ads than the typical tiny mobile display ads.

The AdSense team has developed a snippet of Javascript that's easy to embed on your mobile site that gives you more control over the ads displayed on your mobile site. If you're targeting all mobile devices or, for whatever reason, are unable to change your website, AdSense will detect the full HTML mobile browsers and serve up bigger ads for you.

Live Motorola CLIQ / DEXT

The hardware is not exactly sexy, the software is really quite brilliant. This MOTOBLUR system takes all of your contacts and social networks and integrates them all into a really useful and usable system. You get all of your messages organized perfectly, and you can update status on one or all networks easily – all from the device’s 5 customizable home screens.


There is no multitouch support (yet), but apart from that, Motorola really seems to taking it to HTC and the Sense-based UI found on the Hero. It is going to give Palm a scare as well. For a company that’s never been good at UI design and software, the MOTOBLUR system on the CLIQ is really a very pleasant surprise.

Official Google Mobile Blog: The bright side of sitting in traffic: Crowdsourcing road congestion data

Official Google Mobile Blog: The bright side of sitting in traffic: Crowdsourcing road congestion data
now you can use Google Maps for mobile with GPS enabled on your phone. When you choose to enable Google Maps with My Location, your phone sends anonymous bits of data back to Google describing how fast you're moving.

2009 is A Great year for Mobile Ad

AdMob is getting ready to serve its 100 Billionth ad, and other AD firm’s states that mobile advertising is booming. The AdMob company notes that this is over 14 times the entire world population (as of 2008), 107 times the distance (in miles) to the sun. Suffice it to say, that's a lot of mobile advertising. And that's just from AdMob.

AdMob tells that smartphone shipments worldwide are projected to grow 13% this year. You can expect a lot more mobile advertising to come.

eMarketer estimates that there will be 280.8 million mobile phone subscribers by the end of the year. comScore says there will be 29 million smartphone users. eMarketer also projects that US mobile advertising spending will reach $760 million in 2009.
Remember that not that long ago, mobile used to mean simple WAP sites or worse, trying to view a traditional website with a sub-par transcoded experience. Mobile websites have come a long way since then and now provide a rich user experience optimized specifically for mobile.

More and more people are buying smartphones and mobile has become a real medium for advertisers & publishers. No longer for just early adopters, as smartphones have become mainstream, having a strong presence in the mobile landscape has become essential for both mainstream brands and emerging developers alike.

New Mobile Marketing Guidelines Open for Public Review | WebProNews

New Mobile Marketing Guidelines Open for Public Review | WebProNews

iPhone 3G is Coming: Be prepared

AT&T Mobility and consumers marked will offer the iphone to its customers.
iPhone 3G S is the fastest, most powerful iPhone yet, and we're extremely proud to offer it to our customers on the nation's fastest 3G network, We're also pleased to offer these innovative phones and plans at incredible values, including free Wi-Fi access at nearly 20,000 hot spots.



Pricing is as follows:
- iPhone 3G S will cost $199 (16GB) and $299 (32GB) for new and qualifying customers.

- iPhone 3G will cost $99 (8GB) for new and qualifying customers.

- The 16 GB iPhone 3G will be available for $149 while supplies last.

The prices come with a two-year contract and approved voice and data plan. There are other options to purchase one without the contract.
75% of mobile search is done on iPhones. Around that time, we also learned that smartphone usage continues to grow despite even the economic downturn. Clearly the iPhone is the top dog

Specifications

Steve Jobs announces 3G iPhone

WolframAlpha On iPhone Mobile Search

The WolframAlpha Blog announced they have launched an iPhone mobile friendly version of their search engine. If you visit www.wolframalpha.com on your iPhone, you should see an iPhone friendly home screen. It looks like this:



The issue is, if you conduct any search, it doesn’t give you an iPhone friendly version of the results page. Yes, the iPhone loads the normal page just find, but I find it weird to announce an iPhone version of a search engine when the search results are not specifically iPhone friendly. Here is a picture of a search results page, which I had to pinch to look good:

Google Launches Local Search Application for Android

A new app for Android, "Places Directory", that finds businesses that are close to your location. The app will list various business categories, such as restaurants, hotels and banks. Click on a category and get a listing with distance and star ratings. Click on an individual listing to see reviews and photos.
The app is available in the Android Market and initially supports English and Chinese. "Places Directory" is a Google Labs product.

IPhone Gets Bigger as Ad Medium

In the past several months, companies such as Burger King Holdings Inc., Zippo Manufacturing Co. and Lions Gate Entertainment Corp. have experimented with promotional software applications that can be downloaded onto the iPhone, or they have created ads that are placed within other popular applications for the device.

From Wall Stree.

List of iPhone Advertiser Best Practices

Iphone Marketing & Advertising
Advertising to users on their devices is the most effective way to promote your application. While the quality of an app is the biggest driver of success, advertising can help users discover your app among the thousands of competing apps in the store. Below are some tips for success that we have learned working with our iPhone partners.

Advertising is most effective when launching a new app
A concentrated burst of downloads is the best way to maximize your ranking in the App Store. Combining downloads you receive as a new application with downloads generated from advertising can create a boost to your initial ranking. In addition, establishing a user base quickly means you receive product feedback, obtain user reviews, and gather usage data. You should also consider advertising when your app drops out of the Top 25 or Top 50 to keep it discoverable by users browsing these lists.

Read more

This will help you to avoid common advertiser mistakes

There are a lot of variables for an advertiser to consider when setting up and later evaluating the success of their mobile ad campaign. We’ve previously published best practices and optimization tips for all advertisers and tips specifically for iPhone advertisers, however we know that managing an effective campaign is an art and a science. As such we wanted to share a few of the mistakes we’ve seen advertisers make to help you avoid these common pitfalls.

iPhone Searches Longer and More Diverse Than Other Mobile Phones - Search Marketing News Blog - Search Engine Watch (SEW)

iPhone Searches Longer and More Diverse Than Other Mobile Phones - Search Marketing News Blog - Search Engine Watch (SEW)

Publisher Bonus in May from AdMob.

Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For example, if you transfer $100 of money made through published ads to actually running an ad yourself, AdMob will add an additional $35 worth of advertising.

With the economy the way it is, We suspect we will continue to see these incentive-based campaigns. It was just yesterday that news came of social search site Scour offering $1,000 in search-based prizes. And Microsoft claims it has had success with its incentive-based programs such as Cashback and Search Perks.


Between May 4 and May 18, mobile advertising network AdMob is giving publishers a 35% bonus on any money transferred over to ads. For example, if you transfer $100 of money made through published ads to actually running an ad yourself, AdMob will add an additional $35 worth of advertising.

With the economy the way it is, we suspect we will continue to see these incentive-based campaigns. It was just yesterday that news came of social search site Scour offering $1,000 in search-based prizes. And Microsoft claims it has had success with its incentive-based programs such as Cashback and Search Perks.

Google Releases Product Search for iPhone and Android

Now, Google is trying to be part of the on-the-go purchase decision process. They've made product search available to Google.com searchers on the iPhone and Android.


video

Report: Yahoo Top Search Performer On Mobile Web

Report: Yahoo Top Search Performer On Mobile Web

Gomez, Inc. and dotMobi have joined together to rate mobile sites across several verticals according to how well they perform on the mobile internet.