Mobile Web 2.0

By Odd J. Vik

Where are we at the moment in the mobile Web area.
Mobile Web 2.0, which includes cell phone-based blogging, multimedia sharing, location-based socialization services, gaming and chat, according to new research.
Five major types of mobile social networks dominate the landscape
• SMS messaging networks
• Friend/community networks
• Personal content networks (photos and blogging)
• Location-based social networks
• Dating networks
The total number of global mobile social network users will jump from 525 million this year to 975 million in 2012.

Microsoft to Introduce Advertising in Live Search Mobile

Microsoft to Introduce Advertising in Live Search Mobile

Now, Microsoft has laid down its plans for the introduction of advertising for Live Search Mobile. Currently, this service is in 'Beta Mode' and available to United States advertisers only. However, Microsoft is optimistic about expanding the service in 2008.

Microsoft has also introduced display advertising on Windows Live Messenger and Windows Live Hotmail products.

According to Brian Arbogast (Corporate VP, Mobile Services, Microsoft), "In today's connected world, the mobile device is emerging as a prime opportunity for advertisers to reach their audience. This announcement is evidence of our commitment to providing advertisers with further opportunities to connect and engage consumers throughout their 'digital day' " at home, at work and on the go across multiple platforms, devices and geographic regions."

For those interested to apply for this program can sign up here.
http://advertising.microsoft.com/adcenter-beta-pilot-signup

Internet Marketing

Social Networking on Mobile Phones is Hot in the UK [SearchEngineWatch]

Social Networking on Mobile Phones is Hot in the UK [SearchEngineWatch]

Nielsen has released data showing the popularity of social networks being used via mobile phones in the UK. Here are three key takeaway points:

* Almost half (44%) of UK mobile phone subscribers belong to an online social network. Of this group, one in four (25%) use their mobile phone for social networking-related activities
* Around 812,000 Britons each month, or 1.7% of all UK mobile subscribers, visited a social networking website using their mobile during the first quarter of 2008
* Facebook is the most popular site for mobile social networking, being visited by over half a million Britons (557,000) from their mobiles, or 9% of all UK Mobile Internet subscribers.

Internet Marketing
Online Annonsering

DoubleClick Mobile Integrates with Mobile Ad Networks [SearchEngineWatch]

DoubleClick Mobile Integrates with Mobile Ad Networks [SearchEngineWatch]

Just one week after Google announced mobile image ads, the newly acquired DoubleClick is announcing the integration of its mobile ads with mobile ad networks. The networks are AdMob, Google Adsense, and Millenial Media's Mbrand and Decktrade networks.

"This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory," said Ari Paparo, group product manager for DoubleClick products. "We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetization for publishers."

Internet Marketing
Online Annonsering

Google Image Ads: Display Ads For Mobile

Google Image Ads: Display Ads For Mobile

Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users' AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image ads are keyword targeted, priced on a PPC basis and must be associated with a mobile URL (rather than an HTML page), so a mobile site or landing page is a prerequisite to participating in the program.

From Internet Marketing

Mobile advertising hits wireless Web first - CNET News.com

Mobile advertising hits wireless Web first - CNET News.com

As mobile operators take the slow road toward adding advertising on cell phones, big media brands with mobile Web sites are fast-tracking plans to add advertising to those sites.

Fox News announced Monday that it is partnering with Third Screen Media to help it inject advertising throughout its mobile properties. Initially, Third Screen Media will insert banner advertising on Fox News' mobile Web site. While no further plans have been announced, Fox News will likely add video advertising and other forms of advertising using Third Screen's technology at a later date.

Inernet Marketing
Online Annonsering

Mobile Tech News -- Opera Mini for Android, Half Off IM+ for BlackBerry, RSS Feed

Mobile Tech News -- Opera Mini for Android, Half Off IM+ for BlackBerry, RSS Feed

Opera Mini Already Available for Android

Opera Software has released a technical preview of its Opera Mini web browser for smartphones running the Android operating system.

Naturally, this can't be a regular release, as devices running Android won't be on the market until later this year. Still, the company invites the Android development community to test this early version and share feedback with Opera for the forthcoming beta.

For more information or to download the Opera Mini for Android technical preview, visit: http://labs.opera.com/

Mobile Advertising to spike from $1.7 billion to $2.7 billion in 2008

Mobile Advertising to spike from $1.7 billion to $2.7 billion in 2008

A new research report from Gartner on the state of mobile advertising worldwide has predicted huge growth in the industry in 2008, stating a 58% increase in revenue from $1.7 billion to $2.7 billion.

The report also predicts a $12.8 billion industry by the end of 2011.

Tole Hart, research director at Gartner, explains: “Innovative developments, such as minimising the number of keystrokes required to access information, using the phone’s camera to improve the overall user experience and tying content or shopping location relevancy to advertisements will move the market forward.”

Internet Marketing

Online And Mobile Ad Spending Reached $29 Billion In 2007 | WebProNews

Online And Mobile Ad Spending Reached $29 Billion In 2007

U.S. spending on online and mobile advertising increased to $29.9 billion in 2007, according to PQ Media's "Alternative Media Forecast: 2008-2012" report.

The firm said 18 digital and non-traditional media segments, accounted for 16.1 percent of total advertising and marketing spending in 2007, up from 7.9 percent in 2002.

"By 2012, we anticipate one out of every four dollars spent on advertising and marketing will be earmarked for alternative media," said Patrick Quinn, President and CEO of PQ Media. "Alternative advertising and marketing media are driving a new media order that presents vast opportunities for industry stakeholders, but also key challenges for some of the fastest-growing digital media segments."

Internet Marketing

Microsoft Yahoo Announce Mobile Moves

Microsoft Yahoo Announce Mobile Moves

Both Microsoft and Yahoo announce big moves in the area of mobile and mobile search today.Microsoft plans to upgrade its mobile Internet Explorer browser, according to an announcement released yesterday (no word on whether thats just prank, though). Microsofts press release states that this will bring...

HEXUS.lifestyle - Press Release :: Consumers Demand Personal Touch from Mobile Advertising : Page - 1/1

HEXUS.lifestyle - Press Release :: Consumers Demand Personal Touch from Mobile Advertising

New research from T-Mobile into mobile advertising trends has found that advertisers should be investing in mobile advertising as well as traditional advertising media, but only if they are willing to meet consumer demand for more relevant and personalised content. The research highlights that consumers are open to new forms of mobile advertising only if it is tailored to their specific needs and on their own terms. This applies to services they interact with and the information they seek, to actually giving them something in return for their time. Brands need to rethink their approach to mobile advertising, as consumers believe advertisements need to be more creative and cutting edge when appearing on mobile.

Internet Marketing

Yahoo Introduces Wide Range Of Mobile Search Improvements

Yahoo Introduces Wide Range Of Mobile Search Improvements

(Yesterday, Microsoft announced that voice search capabilities were being expanded for Live Search.)

Yahoo is also opening up mobile search in the same way it has on the desktop with Search Monkey (the unofficial name). Ott told me that publishers and site owners could do this once for both desktop and mobile or they could do something separate for mobile as well. (Think: dynamic feeds that repond to mobile use cases.) According to Ott, this will likely impact (though not determine) mobile search rankings.

New Report Forecasts That Worldwide Mobile Marketing and Advertising Spending Will Reach $19 Billion by 2012

New Report Forecasts That Worldwide Mobile Marketing and Advertising Spending Will Reach $19 Billion by 2012

2007 may not have been "the year of mobile marketing," but with the iPhone launch and other under-the-hood improvements, mobile marketers moved past the experimental stage. Still, compared to other interactive platforms, in 2008 mobile will remain small in overall spending.

The Mobile Advertising report analyzes the changes that must occur before this nascent channel becomes a full-blown advertising medium around the globe.

eMarketer forecasts that worldwide mobile marketing and advertising spending will reach $19 billion by 2012

200 million cellphone users hit by SMS spam tidalwave in China

200 million cellphone users hit by SMS spam tidalwave in China

Sophos's global network of virus, spyware and spam analysis centers, have warned of the rising nuisance of spam sent to mobile phones as China Mobile issues an apology after nearly half of China's cellphone users were sent unwanted junk text messages this week.

According to media reports, China Mobile blamed management loopholes that allowed seven online advertising firms, reportedly including NASDAQ-listed Focus Media, to send unsolicited SMS messages yesterday to over 200 million users.

From Online Annonserings Artikkler

Mobile Advertising Growing Despite Questions - CIO.com - Business Technology Leadership

Mobile Advertising Growing Despite Questions - CIO.com - Business Technology Leadership:

"Advertisers are just beginning to get their feet wet in mobile advertising, but there's a lot of splashing going on, according to some people in the industry"

From Online Annonsering

Mobile Internet boom imminent, study says

Mobile Internet boom imminent, study says

The mobile Internet is finally reaching a tipping point," said Forrester analyst Pete Nuthall.

Currently, under half of 3G phone owners use mobile Internet on their phone. "To drive the mobile Internet, operators will need to push flat-rate data plans, increase the number of relevant services and applications, and introduce new devices that provide a better user experience.

A major issue in mobile Internet is establishing common standards between service providers. In December, IDC predicted that the advent of mobile broadband this year would push mobile network operators to open their networks to a wide range of devices, not just those offered by the carriers themselves. It added that there would be an explosion in the use of several different Web gadgets that would "bridge the gap between PCs and smart phones.

From Internet Marketing and Online Annonsering

Mobile Internet Is Coming, For Real, "this time".

The mobile Internet is finally for real. Statistics say there are more mobile phones in the world than PCs. After years of hype, the category is showing signs of real usage.

One of the most important mobile content categories – if not the most important – is local. People want "on the go" access to maps and directions, places to stay, shop and eat, and things to do. In addition, they want to be able to communicate and share that information with others. These interests and needs form the basis for the concept of "local mobile search." However, as complex as local search is today, local mobile search is that much more challenging.

The central task of local mobile search and mobile content delivery is masking the complexity of all the moving parts and getting the user experience to drive adoption. The imperative is to make it simple for ordinary people to access the content they want, when they want it, on the go. There are a host of companies now engaged in solving those problems, in an accelerating race for the spoils of the mobile Internet.

From Internet Marketing and Online Annonsering

Umbrella News - -

Umbrella News - -

Microsoft Corp. Chairman Bill Gates said Thursday he expects the next decade to bring even greater technological leaps than the past 10 years.

In a speech to the Northern Virginia Technology Council, Gates speculated that some of the most important advances will come in the ways people interact with computers: speech-recognition technology, tablets that will recognize handwriting and touch-screen surfaces that will integrate a wide variety of information.

"I don't see anything that will stop the rapid advance," Gates said, noting that technological change driven by academia and corporate researchers continued even after the Internet stock bubble burst in 2000.

From Internet Marketing and Online Annonsering

Advertising Sent To Cellphones Opens New Front In War on Spam - washingtonpost.com

Advertising Sent To Cellphones Opens New Front In War on Spam - washingtonpost.com

This is a warning about how the future can be...

The spam messages that have long plagued e-mail inboxes are now finding victims through a much more personal route: the cellphone.

Text messages are the latest tool for advertisers and scammers to target consumers. But unlike junk e-mail that can be deleted with the click of a button, text-message spam costs money for the person who receives it and chips away at the mobile phone's aura of privacy.

"It's so annoying because I get charged every time I get one," said Ryan Williams, 27, of Falls Church, who receives half a dozen spam messages on a daily basis. They ask him to download ring tones, visit questionable sites over his phone's Internet connection or urge him to subscribe to horoscopes or sports-score updates.

Williams downloaded a program that was supposed to block texts from numbers not stored in his phone's contact list, but the junk messages still get through. Spammers even make the messages appear as if they're coming from his own number, so his wireless carrier cannot block them.

Fro Internet Marketing and Online Annonsering

Mobile ads start to get traction | Tech news blog - CNET News.com

Mobile ads start to get traction | Tech news blog - CNET News.com

Nearly a quarter of all cell phone users in the U.S. say they've seen an advertisement on their phones in the past 30 days, according to a report from Nielsen Mobile, which tracks these trends.

About half of those who saw advertising on their mobile phones in the past month responded to an ad, the report said. In the fourth quarter, there was a big jump in the number or people reporting that they had spotted advertisements on their mobile phones. In fact, this figure rose 38 percent to 58 million users who said they saw advertising on their cell phone, compared with only 42 million who said they saw advertising on their phones in the second quarter of 2007. Nielsen surveyed 22,000 active mobile data users in its fourth-quarter survey.

From Online Annonsering and Internet Marketing